Red Bull wanted to run a contest for fans of the New York Red Bulls MLS team to design a scarf that would be produced and distributed to fans at the New York Red Bulls Supporters Game.
We developed an online scarf designer for desktop and mobile that let fans choose the front and back colour schemes, patterns, logos and text to create their own unique entries. The more artistic fans also had the option to upload their own design from Photoshop templates provided. All the entries were displayed in the fan gallery and a team of tasteful judges selected the winner using the fully moderated administration system we built to manage the front end.
Entries are over now, but you can check out the winners at https://supporters.redbull.com/